China Beauty Expo – Shanghai (CBE 2025)

China Beauty Expo – Shanghai is a leading B2B international platform for all sectors of the beauty industry, providing the latest technology, resources, knowledge, and trends to boost communication and commerce. The show has won honors such as Shanghai Famous Brand and Shanghai International Brand Exhibitions and has ranked first in the Top 100 Beauty Shows in the world for 3 consecutive years.

Themed “Sharing of Global Resources”, The 29th CBE Shanghai will attract high-quality beauty enterprises and products from more than 40 countries and regions, professional buyers from 60+ countries and regions, covering all sectors of beauty industry and global channels. The show will also attract more than 500 thousand visits including agents, distributors and wholesalers, promoting innovation and provide growth to both beauty enterprises and the industry, all the while strengthening China’s beauty position on the global stage.