China Beauty Expo(CBE) - Hangzhou 2025

In response to market demands and exhibitor calls, China Beauty Expo (CBE) integrates new resources and will hold “China Beauty Expo – Hangzhou” (CBE Hangzhou), taking place at the E-commerce capital of China during the industry procurement season in August 2025.

Themed “Go! Inno-Beauty”, CBE Hangzhou 2025 will be held at the Hangzhou International Expo Center from August 20-21, 2025. Based on CBE’s premium standards, it will introduce trendy domestic brands, selected imports, customized supply chains, Influencers /MCN, new channels and other inno-beauty resources that adapt to the current market development, making more new resources visible and promoting the upward growth of the industry.

CBE Hangzhou 2025 is estimated to showcase more than 1,000 beauty brands from more than 20 countries and regions, attracting over 50,000 global professional visitors to the show. There will be 4 theme halls and 3 featured areas, for a total exhibition area that is expected to exceed 100,000 square meters within 3 years.