Food Pacific Manufacturing Journal

Welcome to the world of LOHASians
YOU don't need to be able to afford a hybrid car or build a LEED-certified home to be a LOHASian. You just need to commit to a Lifestyle Of Health And Sustainability, and consciously be selective about the items you purchase, how you consume commodities and utilities, and be active recycler. You can start small; perhaps, you'll only buy vegetables locally or choose to purchase items with the minimum amount of packaging (recyclable, of course).
You're no treehugger, but you broadcast your concern for the environment every single day through your purchasing power. There hundreds of thousands if not millions like you all over Asia. Yet this is a multi-billion dollar consumer demand that is being starved of supply.
LOHAS Asia's first in-depth survey conducted by Natural Marketing Institute indicates sustainability is at the core of this consumer choice, and that means the demand is also here to stay. The 2010 survey revealed that the biggest reason LOHASians in Asia Pacific "are not buying green products in Asia is lack of availability, not demand. If you then factor in the willingness to pay a price premium, we see a market that is primed for rapid expansion."
Research repeatedly confirms that the trend is no mere shift in demographics, said LOHAS Asia, but rather a wave of cultural transformation altering the very roots of Asian business, politics and society. To the LOHAS consumer, the brand and the company are inseparable. One critical point is post-purchase options: Is this packaging recycled or recyclable?