Food Pacific Manufacturing Journal

Choice in the most convenient way

Consumers increasingly seem willing to spend more per volume in order to get multi-packs of single-serve sizes, even when comparable products are available at a lower price per unit volume. Packaging developers and manufacturers recognise this strong trend, and have developed solutions that answer consumer requirements for single serve and offer far more.

Although paying more in this recessionary period may seem irrational, there is actually pragmatism behind the selection of these options. The rise of single-serve packaging is driven by change in consumer living conditions and experiences.

Single serve packaging is about fulfilling consumers need to have more choice in the most convenient way - whether through package design, the ability to manage waste and portability. Portion-type packages also help consumers to avoid or reduce food waste, and could enhance their sense of well-being. More and more buyers will be willing to pay more perceived benefits of single serves, which are here to stay.