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Food Pacific Manufacturing Journal
Consumers driving free-from and green trends
MORE and more consumers are pro-active and vigilant about their food and beverage choices, selecting products that offer improved health benefits, fresher ingredients and environmentally responsible packaging, confirms a recent study by Ipsos Marketing.
Analysis from Euromonitor International finds that the following drivers are shaping packaging demand in Asia Pacific: Value for money, premiumisation, and pack functionality. Still another is the growing consumer demand for all things healthy and convenient, which is pushing manufacturers to use greener packaging alternatives. The region's middle class are increasingly able and willing to pay more for these luxuries, so much so that they're no longer luxuries but rather a new normal for consumers, explains Euromonitor.
It's very much the same in the nutricosmetics sector: The trend to natural and organic products will greatly benefit the consumption of nutricosmetics, since many if not most ingredients in nutricosmetics are natural. Indeed, health and wellness and provenance and sourcing are going to be key to the future of the food industry in Asia Pacific going forward, according to Euromonitor.
As one of the companies featured in our Anuga FoodTec review notes, cosumers increasingly want foods to be fresh, convenient, and with ingredients they can pronounce.
MORE and more consumers are pro-active and vigilant about their food and beverage choices, selecting products that offer improved health benefits, fresher ingredients and environmentally responsible packaging, confirms a recent study by Ipsos Marketing.
Analysis from Euromonitor International finds that the following drivers are shaping packaging demand in Asia Pacific: Value for money, premiumisation, and pack functionality. Still another is the growing consumer demand for all things healthy and convenient, which is pushing manufacturers to use greener packaging alternatives. The region's middle class are increasingly able and willing to pay more for these luxuries, so much so that they're no longer luxuries but rather a new normal for consumers, explains Euromonitor.
It's very much the same in the nutricosmetics sector: The trend to natural and organic products will greatly benefit the consumption of nutricosmetics, since many if not most ingredients in nutricosmetics are natural. Indeed, health and wellness and provenance and sourcing are going to be key to the future of the food industry in Asia Pacific going forward, according to Euromonitor.
As one of the companies featured in our Anuga FoodTec review notes, cosumers increasingly want foods to be fresh, convenient, and with ingredients they can pronounce.
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