Food Pacific Manufacturing Journal

Bubbling & Frothing to Top
China's market has experienced more than 20% annual growth since 2006, and experts predict this will further double by 2014 to make it the world's sixth largest. This transformation is particularly remarkable given the country's short history of mass wine consumption. Both domestic and foreign investors are bent on capitalise on the booming Chinese wine market, according to the Knowledge@Wharton report which begins on page 16.
Offshore investments in terroir by Chinese winemakers include vineyards in Chile, one of the leading New World producers. Some Chilean vineyards are on the forefront of organic wines, illustrated by the case study (from page 30) how Viñedos Emiliana took steps to certify the product carbon footprints of five of its organic wine ranges and the corporate carbon footprint for the vineyard.
Oriental Brewery, featured in Brewing in Asia section, is investing in technology and in the future, as it eyes market outside South Korea. Recent growth has been very impressive, and that is reflected in the figures. The company has recently succeeded in winning back significant market share, and it is now number one with a 52% share of the South Korean beer market. In 2011, beer sales by volume reached almost 11 million hectolitres of which 9 million went to the domestic market and the remaining 2 million hectolitres exported primarily to Japan, Hong Kong, and Mongolia. To keep up with projected demand, Oriental has invested in two turnkey canning lines in as many years.